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Procter & Gamble Company has considered several different packaging solutions, including only affixing a simple sticker on the Downy softener laundry detergent bottle, but finally chose to redesign the label of the softener laundry detergent bottle.
"But we want to create a different kind of packaging. The designed solution can not only extend the product's shelf life, but also make it easy to identify," said Lauren Hurwitz, senior design manager at Procter & Gamble.
Procter & Gamble Co., Ltd. designed a tag with Dolan Design, and if it is fully utilized, it will feel like a quilt. The main purpose of this design is to arouse the consumer's feelings of caring for children. Multi-Color finally decided to use Procter & Gamble and Dolan's designs to produce the inner film label of the product.
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